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Here you will find the most frequently asked questions about our brand.

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  • You can buy our products all across Europe and in the UK we're available at WHS Smith, selected Sainsbury's stores, Amazon UK and of course here on

  • Insulin is an important hormone that helps to turn sugar in our bloodstream into energy. But sugar only give us just that, energy. Do we in the West really need more? We get plenty of energy from healthy food. So why should we eat sugar? It’s just unnecessary.

    Read more about why sugar is unhealthy.

  • We have combined a mix of natural sweeteners to give you  a rich and sweet flavor without adding sugar to our products. So what do we use?
    We use four different natural sweeteners.
    1. Sweet fibers
    2. An extract from the Stevia plant (Steviol glycosides)
    3. Birch sugar (Xylitol)
    4. Sweetness from plums and pears (Erythritol).
    Learn more about how our sweetening mix here.

  • Stevia is a natural sugar substitute. Stevia is 300 times sweeter than regular sugar in the same concentration. So use just a little okay?!
    Learn more about Stevia here.

  • Erythritol is the sweetness from fruits like pears and plums. It has a sweet flavor and taste almost like regular sugar and it has no calories!
    Read more about Erythritol here. 

  • A sweeeeeet fibre from corn. No worries, no GMO!
    Read more about sweet fibers here.

  • Also known as birch sugar, from trees. You know. Where monkeys lives?
    Read more about Xylitol here. 

  • Artificial sweeteners  are chemicals added to some foods and beverages to make them taste sweet. But they are not good for you! We never use artificial sweeteners in our products.
    Read more about why here.

  • Wheat consists mostly of starch which is chains of glucose that the body turns into just that – glucose !
    Learn more about the process here.

  • No, we don’t use any palm oil our products. Instead we use vegetable oil (sunflower, shea and coconut).
    Learn more about why we do not use palm oil here.

  • YES if you are looking for low-carbohydrate product, our products will fit you perfectly!
    Read more about it here. 

  • Yes! Make sure to check your WW app for more details!